Press room

Testimonial

2008

What happened on the Hungarian market of real estates in 2007?

Fashion Street concept is not merely a plan now, the full reconstruction of Deák Ferenc utca was completed last year, due to which Immobilia created a new and favourite retail area on 11 thousand square metres. In addition to branded garment shops a German centred Italian restaurant chain, Vapiano also opened a shop on Fashion Street, first in Budapest.
Real estate and investment, 2008. January 11.

2007

Street for fashion

Due to the Fashion street opened in Deák Ferenc utca in the city centre Budapest has a good chance to win the title "Fashion Capital" of the Central European region.
Weekly answer, 2007. December 06.

From ING to Immobilia

Elekes András (52) architect leaves ING Group after seven years, and continues his career as the general director of Immobilia Zrt. He undertook to professionally manage the rehabilitation project significantly affecting the future City Centre. Previously he worked at the real estate development division of the Holland banking institute, ING. The establishment of brand "Fashion Street" of Deák Ferenc utca by creating fashion shops in a section behind the hotels has been a key point in his career.
Világgazdaság, 2007. October 20.

The new main street of the City Centre

The renovation of the pavement of Deák Ferenc utca may be started soonest in August. The Fashion Street - Divat utca project involving the full reconstruction of the buildings, however, will be ready by that time, while the new main street of the City Centre may be handed over at the end of October at the earliest due to road construction works.
Népszabadság, 2007. July 02.

Back to the future

The heart of Budapest is reviving, demanding shops are appearing again in the pedestrian streets. One of the most significant developments is in progress in Deák Ferenc utca, and the uniform concept is called Fashion Street.Csipak Péter, president-general director of Immobilia Rt. dreaming up the idea of fashion street gave his opinion to our newspaper
Klara Csemi, 2007. May 25.

2006

From the past to the future

Budapest may be soon called the "fashion capital" of the Central European region, since Fashion Street opens in Deák Ferenc utca, city centre, in the spring of 2007. Renovation of imposing buildings on the uneven side of Deák Ferenc utca, bordered by Deák Ferenc tér and Bécsi utca progresses in accordance with the plans, and the general reconstruction of the street will take place after their handing over at the beginning of the next year.
Epulettar.hu, 2006. October 17.

Fashion Street open in the spring

However, premier of real luxury brands in Budapest delays, since the representatives of top categories make investment decisions more slowly in comparison to the development of the project - says the owner, though, Fashion Street opening in the spring will attract brands not traded until now to Budapest.
Index.hu, 2006. September 28.

EU institutions move

THE European Commission representation office and the European Parliament Information Office in Budapest have moved to Deák Palota, in Deák Ferenc utca, downtown Pest, real estate company DTZ announced this week. DTZ is acting as leasing agent on behalf of Immobilia Rt, the landlord of the building.
The Budapest Sun, 2006. March 9.

2005

Budapest’s answer to bond street

London has Bond Street, Paris has Rue du Faubourg Saint-Honoré, Milano has Via Montenapoleone, Vienna has Köhlmarkt, and Budapest will soon have Deák Ferenc utca, Fashion Street.Hungarian development corporation Immobilia Rt has acquired over 8,000 sq m of retail space on Deák Ferenc utca, a 150 metre-long street in the heart of downtown Budapest, opposite five-star hotels Le Meridien and Kempinski Hotel Corvinus. Cushman & Wakefield Healey & Baker is the exclusive letting agent, and marketing and branding consultant on the scheme.
Cushman&Wakerfield, News&Events, 2005. November 17.

High-end fashion retailers prepare for Budapest opening

Is Hungary teetering on the brink of a high-end fashion boom? Well, maybe not just yet. It will still take a few years for Budapest to develop its own Divat utca (fashion street), but inroads (runways, rather) are being made that could eventually see the Hungarian capital emerge as Central Europe’s leading center of chic.
Business Hungary 2004 April

Max Mara and Hugo Boss to open in new downtown development

The future looks brighter for lovers of high-end fashion brands in Budapest. A 540 sqm multi-brand store offering Max Mara and Hugo Boss brands will open in Deák Palota, a new downtown retail development at 15 Deák Ferenc utca, opposite the Kempinski Hotel. Deák Palota is being developed by Millennium Immobilia, the building consists of over 600 sqm ground floor retail units and over 4,000 sqm office space over six floors.
Business Hungary 2004 March